Online Marketing to Expand: Digital Transformation in Real Estate

31 August 2023

Digital Transformation in Real Estate: The Importance and Benefits of Online Marketing

A digital transformation is taking place in the real estate sector. With various developments in technological field, there are several opportunities where real estate can use technology to improve their marketing. Online marketing is changing how real estate is bought and sold in a market that is growing.

Furthermore, expanding from expanding audiences to improving consumer interaction and embracing sustainability. In this essay, we examine some examples of the importance and benefits of Internet real estate marketing

Expanding Reach and Targeting Audiences

Developers and real estate agents can reach a far wider audience by using online marketing to promote their homes. They may contact potential customers from various areas. Furthermore, they focus on particular demographics by using the power of the Internet for real estate. The likelihood of a successful sale rises as a result of this level of accessibility, which helps to increase leads and demand in the listed properties.

Innovative Marketing with Proptech

The use of property technologies (proptech) solutions in Turkey’s real estate market. Moreover, it is expanding beyond just smart projects. Leading the way is Emlaksat, a pioneering proptech business supported by QNBEYOND, which offers a wide range of services for real estate. It provides expert photo shooting, Matterport-powered 3D home tours, and advertising on well-known real estate-related platforms. Sellers can rapidly track the selling of their real estate properties process using the Emlaksat mobile application, greatly increasing their chances of a successful sale and expanding their audience to over 25,000 overseas investors.

Enhancing Customer Interaction

Real estate agents and developers may interact with their customers more skillfully thanks to the digital revolution. Online visitors will have an engaging experience thanks to interactive virtual tours of the project, high-quality pictures, and in-depth property information. Additionally, they can interact with real estate agents in real-time via a variety of digital platforms, enabling prompt responses to questions and concerns and strengthening client relationships. Thus, enhancing the experience of buying a house in Istanbul.

Expanding Reach Beyond Borders

The fact that digital real estate marketing is available 24/7 is one of its biggest benefits. Real estate listings are easily accessible 24/7 from all over the world, allowing potential buyers to research properties at their convenience. This accessibility helps foreign and time-constrained purchasers, hence increasing visibility for the advertised real estate properties.

Seizing Opportunities

Real-time notices and updates are made possible by online real estate marketing for both buyers and sellers. Through email alerts or real estate smartphone apps. This will allow prospective buyers can get immediate notice when a new property is offered or the price is decreased. Due to the immediate nature of the situation, interested parties can stay informed on real estate projects and take timely action to avoid losing out on important chances. Similar to how buyers can provide sellers with immediate feedback regarding their properties, this allows for quicker decision-making and negotiations.

Green Initiatives

Environmental sustainability is promoted by the real estate sector’s adoption of online marketing techniques. Real estate professionals may help reduce paper waste and reduce their environmental impact by advertising real estate projects using less printed materials and tangible marketing collateral, including brochures and flyers. Accepting digital purchases for real estate properties, virtual property tours, and online communication aligns with the rising desire for eco-aware behaviors while also saving resources.